I started out as a frontend developer, which means I learned the hard way how a careless design decision turns into three weeks of someone else's engineering pain. That's shaped everything I do since.
The short version
For the last nine years I've worked on the unglamorous middle of products — the setup screens, the empty states, the form that's almost right but somehow nobody finishes. I'm less interested in award-winning visuals and more interested in whether the thing actually works for the person staring at it on a bad Monday.
Most of my clients are small. A founder and two engineers. A product manager who inherited a tangled app and wants it to make sense again. I like that scale because decisions happen fast and I get to see the impact of the work, not hand it off into a void.
What I'm actually good at
Untangling complicated flows is the thing I'm proudest of. Give me a journey with a dozen branches and quiet drop-off points and I'll come back with something a new user can finish without a tutorial. I also test obsessively — I'd rather find out a button confuses people on a Tuesday prototype than after launch.
What I believe
Evidence over taste
My opinion is a starting point. What real users do in testing is the deciding vote.
Ship, then learn
A smaller thing in front of users beats a perfect thing in a folder. Always.
Respect the engineers
I design with build cost in mind and hand off specs that don't start arguments.
Plain language
If a label needs a glossary, it's the wrong label. Clarity is a feature.
A quick path through the years
Independent designer, Marrowfield Design
Partnering directly with founders and small product teams across healthcare, fintech and logistics. One engagement at a time, start to finish.
Senior product designer, in-house
Led the redesign of a scheduling platform used by clinics, and built the first proper design system the team had ever had.
Frontend developer
Wrote the interfaces other people designed — and slowly realized I cared more about why a screen existed than how to style it.